Strategy & Design

The Quantified Athlete

“How might we empower amateur athletes ability to turn pro?”

🌄 Background

Catapult One is a sports wearable IoT product that can track an athlete’s performance on the field using a combination of GPS tracking, accelerometer, and bluetooth connection with a mobile app.

🤔 Challenge

However great the product was for it’s robust hardware in tracking athlete data, it lacked a connection for athletes who want to play at a higher level of competition.

“Okay, this is really cool how I can see all the moves I made on the field… but how is this going to help me improve?”

⭐️ Goals

• Discover our athlete’s need

• Scale the design system

• Do things from our athlete’s point of view

• Have it ready by FY Q3 2022

🐣 Outcome

The product was delivered in late 2022 with a revamped synchronization experience and a new ability for users to share across social media platforms. What generated a lot of positive feedback was the use of a new leaderboard that athletes could use see where they stand with other athletes local to them.

⌛️ Post-Mortem

The metrics involved with athlete performance tracking are very in-depth. You can look at an athlete through many different lenses to see how they perform. As having to move quickly on this, we were able to accomplish 80% of our goals at launch and make a bigger impact for athletes to communicate their successes on the field.

The De-facto Home Ecosystem

“When users setup their lights, we want our product to shine.”

🌄 Background

C-Sync allows users to control all of their bluetooth and wi-fi enabled lights through a single app. The user can create presets for color tones and timers for automated behavior.

My role in this project was to design a grouping system for each of the lights that the user setup in their house. Each group could be defined as a room in their house that could have presets based on the time of the day.

“I just want to be able to organize all the lights in my house the way I want.”

⭐️ Goals

• Organize the IA around customer usage

• Design a grouping system for all household devices

• Hit store shelves by Christmas 2020

🐣 Outcome

Our customer needs were more than just simply turning on their lights with the use of their phone. We built a controller experience for their entire home to based on different locations and time of day.

Pharma Dashboard

“Patient and supplier coverage.”

This dashboard was created for pharmaceutical suppliers to send shipments to pharmacies, clinics and hospitals. The system maintains a live feed so managers can see orders from vendors in real time.

The platform is also designed to help suppliers to move data between other healthcare interfaces like Epic. This was rolled out in 2019.

Voice Assisted Patient Portal

“Onboard patients through spoken word”

I consider myself a career visual designer, to design experiences based on user interfaces. This product was unique that it heavily relied on story telling in helping patients find services from their provider.

The design utilized a dialogue tree to get users from Start to Finish in a variety of scenarios based on the dialogue tree that was generated for them.

“Speed up patient care offering voice assistance with multi-lingual support.”

The product was submitted into a medical devices competition in 2016 at Athena Health and won an award to help a team of scientists receive further funding for their research.

Public Transit & Ride Share

“Get the rider from A to B.”

This product was a 2020 submission for use in the Miami-Dade Transit system. I created these in-situ mockups to better express the bus schedule.

The panels notify the users of the next approaching bus, and through the QR code allow the user to use a city ride share service.

“I want to be able to order a ride share without having to download an app.”

The success of this design spurred a partnetship with Outfront Media to include QR codes at bus station kiosks for rider to request rides by simply using their phone.